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About Urban Effects

Urban Effects is a designing and building company that will create for you the home that you are dreaming of.  We pride ourselves in our ability to imagine amazing design concepts and then make them a reality.

Urban Effects has a vision to change people’s attitudes to building.  Our aim is to make the building an enjoyable and fulfilling experience.

We desire to leave our mark not only with the excellent results we achieve, but also with memories of positive interactions, teamwork and cooperation.

Extend your imagination.

Our Team

All of our carpenters are Urban Effects employees, trained in our culture and quality. You will notice the difference in the manner and character of our tradesmen. As well as our full time carpenters, we have a team of dedicated sub-contractors who perform the other certified work, for example electricians, plumbers, plasterers and tilers. We have worked hard to select this team on their reliability and quality, but also on their compatibility with our ethics and culture.

Steve Grayden

Position: Managing Director and Founder

Steve is the owner of Urban Effects Pty Ltd, and has been in the construction industry for 18 years. Family is central to Steve’s life work, with being a faithful husband, and father, central to his life’s call.

Urban Effects has a unique organisational structure for the building industry, with a focus on leadership development and shared responsibility. The company is developing a good reputation in the industry due to the quality of work and the positive culture that is evident in the company. This reflects Steve’s desire to build men, not just houses. The company has been able to do some charity work, including free bathroom renovations for disabled people in financial difficulty.   He hopes that there is potential for more and greater work like this.



Position: Building Manager | Time at Urban Effects: 2008 – Present The reason I like working for Urban Effects is that we strive for providing a quality product at a fair price. We are concerned about the welfare of employees and clients; this is a company that cares.


Position: Finance Officer | Time at Urban Effects: 2009 – Present I have worked in many offices in my working life, but the one that I have felt the most valued is Urban Effects. There is a culture of encouragement and love that comes from the top and filters through to everyone. This makes it the place to be! Coming to work is not a chore, rather a chance to be with caring people who take time to look beyond the casual “how are you going?” Yes, we do work hard, but it never feels like it’s the only thing that matters.


Position: Interior Designer & Contracts Administrator | Time at Urban Effects: 2013 – Present Urban Effects has stretched and grown me to be the best I can be for the tasks at hand. We work hard and value our team, trades and clients. This is a work place that strives for excellence and realises the importance of openness to correction; the transparency makes it a work place where everyone is valued in his or her role. This then allows the company to maintain great strength in quality of product and services. An intentional healthy work culture and ethics are at the forefront of what we do, we achieve well and I believe we have a great point of difference in the building industry.

Kathryn Ryder

Position: Interior Designer & Contracts Administrator | Time at Urban Effects: 2016 – Present It’s so refreshing to be part of an aspirational company with outstanding core values and a commitment to deliver quality builds. We are focused on providing a customised service, satisfaction and projects to be proud of. Our design and build process is really tailored to the individual project needs, which makes each build a personal experience. I enjoy collaborating with clients and the Urban Effects team to achieve the best possible results for each project. Working within a caring and supportive team makes for a great work life. I enjoy each stage of a project from concept design to construction. It’s so satisfying to see a client’s project hopes and dreams become a reality.


Position: Site Leader / Carpenter | Time at Urban Effects: 2009 – Present Urban Effects has a great Team of guys to work with each day who are a lot of fun as well as hard workers. The work place is easy going and cares about the person not just the work at hand. I enjoy working here with the high quality workmanship; it’s a great company to work for.


Position: Site Leader / Carpenter | Time at Urban Effects: 2009 – Present Urban Effects is a wonderful company with a great bunch of people to work with that care about one another. They also strive to build a great finished product, which is a goal I too share. I like to be able to stand back at the end of a job and know in my mind we could not have done any better.

Derek Warren

Position: Lead Carpenter

Darcy Sketcher

Position: Carpenter – 2nd Year Apprentice | Time at Urban Effects: Feb 2018 – Present

Adrian Jones

Position: Carpenter – 2nd Year Apprentice | Time at Urban Effects: Sep 2017 – Present

Joshua Van der Valk

Position: Carpenter – 2nd Year Apprentice | Time at Urban Effects: Sep 2017 – Present